Friday, February 19, 2010

To Stage or Not to Stage?

In December of last year, I earned my first designation: Certified Home Marketing Specialist (CHMS) created by Martha Webb. This designation means that I now have the tools of knowledge to stage a home and get it ready to sell. I am more prepared to advise sellers on how to de-clutter and de-personalize their homes. I can tell them about sight lines and the rule of three. The designation doesn't, however, make me a professional home stager with an inventory of furniture and props.

One of my listings, 6017 Riverview Way in Tanglewood, which is vacant, needed more than my designation to get it staged. My client called on Staged Right, and I think they did a great job making the home more appealing to the masses. Having been vacant for a while, it was lacking the warmth of home. Below are the Before and After shots. Truly transforming!

The Family Room before...
and after...
 

The Dining Room before...

and after...
 

The Master Bedroom before...

 and after...


One of the secondary Bedrooms before...

and after...


Last but not least, the Kitchen before...
 
 and after...

The difference is amazing both in pictures and in person. I invite anyone who has seen this listing before to come back and take a look at it again. With the furniture in place, and the palette neutralized, it is much easier to picture oneself living here. And that is the point of staging. Plus, it has just been reduced $25K!

6017 Riverview Way will be held open during John Daugherty, Realtors' annual Spring Celebration of Homes (March 7, 2-5PM), held simultaneously with the Azalea Trail, a home and garden tour put on by the River Oaks Garden Club when the azaleas in Houston are at their very best. Hope to see you then!

["After" photos by Jaron Hall]

1 comment:

  1. Wow!! This is such a testiment to staging. I'm a visual person and even I could not see that. I am VERY impressed. And I must say - the power of paint - amazing! Good work Em!!!!!

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