Showing posts with label Home Staging. Show all posts
Showing posts with label Home Staging. Show all posts

Saturday, November 06, 2010

The Anthropologie in Real Estate

 This is a test.


Rorschach Card 1


It is intended to be like the Rorschach inkblot test. Remember that from Psych 101?





I am asking that you look at the following five spreads from the new Anthropologie catalog. You may look at each spread as long as you like. 





Print it,





rotate it, 





look at it however you wish!





What do you see?



What do you see?





What do you see?





What do you see?
 





What do you see?





Did you see what I saw? The paper doll cat dressed in Victorian clothes wearing a bonnet? (Because I love cats and old stuff, I cut this out of the real catalog and put it on my fridge!) Did you see the black-and-white spotted llama? Did you see the owl? The cat wearing a dog sweater?

I thought this catalog was so creative. But, I missed the clothes! I missed the boots on the sheep. I missed the Christmas ornaments hanging from the white parrot's beak. And I missed the feather-boa pillows under the Papillion.

I bring this up because Anthropologie is only trying to do what home sellers everywhere are trying to do: move product. If you can't see the product, it makes it quite a bit harder to sell.

Eliminating clutter is so important in getting a house ready to sell. If you are selling, remember that buyers are there to look at the house, not your wedding photos, your kid's honor roll ribbons or your rare collection of ostrich eggs. For a quicker sale, clean out 2/3 of your belongings. You will be amazed at the difference it will make!

Friday, February 19, 2010

To Stage or Not to Stage?

In December of last year, I earned my first designation: Certified Home Marketing Specialist (CHMS) created by Martha Webb. This designation means that I now have the tools of knowledge to stage a home and get it ready to sell. I am more prepared to advise sellers on how to de-clutter and de-personalize their homes. I can tell them about sight lines and the rule of three. The designation doesn't, however, make me a professional home stager with an inventory of furniture and props.

One of my listings, 6017 Riverview Way in Tanglewood, which is vacant, needed more than my designation to get it staged. My client called on Staged Right, and I think they did a great job making the home more appealing to the masses. Having been vacant for a while, it was lacking the warmth of home. Below are the Before and After shots. Truly transforming!

The Family Room before...
and after...
 

The Dining Room before...

and after...
 

The Master Bedroom before...

 and after...


One of the secondary Bedrooms before...

and after...


Last but not least, the Kitchen before...
 
 and after...

The difference is amazing both in pictures and in person. I invite anyone who has seen this listing before to come back and take a look at it again. With the furniture in place, and the palette neutralized, it is much easier to picture oneself living here. And that is the point of staging. Plus, it has just been reduced $25K!

6017 Riverview Way will be held open during John Daugherty, Realtors' annual Spring Celebration of Homes (March 7, 2-5PM), held simultaneously with the Azalea Trail, a home and garden tour put on by the River Oaks Garden Club when the azaleas in Houston are at their very best. Hope to see you then!

["After" photos by Jaron Hall]

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